- Docente: Francesca Leonardi
- Credits: 6
- SSD: SECS-P/10
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Digital Humanities and Digital Knowledge (cod. 9224)
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from Nov 12, 2024 to Dec 17, 2024
Learning outcomes
This course aims to introduce the student to the main strategic issues at the business level, with a particular emphasis on cultural and creative industries. At the end of the course the student knows what is a strategy and how a competitive advantage can be achieved through the analysis of the industry and of the internal resources and capabilities. He understands the importance of business models, including the role of organizational structures and technological innovation. In particular, the student knows the specificities of cultural and creative industries and how these affect strategies. The student is able to define a business strategy and to evaluate a business strategy by situating the business in its context. In particular, the student is able to identify the nature and the sources of the competitive advantage in cultural and creative industries.
Course contents
The course is organised in a series of lectures and case discussions. Each lecture introduces a specific topic which is exemplified in case analysis.
The course is organized around the following main themes:
- Introduction to Business Strategy
- Industry and Competition Analysis
- Analysis of the Firm
- Analysis of competitive advantage
- Industry evolution, strategic change and innovation
- Defining creative and cultural industries
- The offer system and the consumption of artistic and cultural products
- Business models in cultural industries
- Organization forms in the creative industries
- Focus on specific cultural sectors and industries, for instance, heritage, museums, book/comics industry, contemporary art, craft, etc.
The detailed program with case studies will be provided on the first lesson.
Students with specific learning disorders (SLD) or temporary/permanent disabilities should contact the appropriate University office immediately and agree with the teacher the most effective strategies for attending the lectures and preparing for the exam.
Readings/Bibliography
Slides and additional material will be made available to students.
The following texts are compulsory for attending and non-attending students.
Grant, Robert. Contemporary Strategy Analysis, 9th edition. John Wiley & Sons Ltd, 2016 (selected chapters)
Dubini Paola, Montanari Fabrizio e Cirrincione Armando. Management of Cultural Firms. Egea, 2017 (selected chapters)
Teaching methods
The course is composed of face-to-face lectures and case discussions in class (30h).
Assessment methods
- Exam for non-attending students: 5 questions on the program (open questions) in 1h 30. It counts for the 100% of final grade (6 points each question).
- Exam for attending students:
- 60% of the grade based on the exam. 3 open questions out of 5 on the program in 1h (6 points each question).
- 40% of the grade based on case studies’ discussion in class and group presentation (12 points max).
The students can reach a:
- excellent evaluation (final score greater than 26):reaching an in-depth view of all the course topics;
- sufficient evaluation (final score between 18 and 26):reaching a partial view of the course topics;
- insufficient evaluation (final score lesser than 18): not reaching an inappropriate view of the course topics.
It is suggested to attend the course in person since it would enable collegial discussions with the professor and the other students. Indeed, these discussions are extremely important since they simplify a lot the study of the course topics. However, even if discouraged, it is possible to follow the course as non-attending. The material to study for the final written examination is the same for both attenders and non-attenders.
Students with specific learning disorders (SLD) or temporary/permanent disabilities should contact the appropriate University office [https://site.unibo.it/studenti-con-disabilita-e-dsa/en] in advance. The office will be responsible for proposing adaptations to interested students. Such adaptations must be submitted to the teacher for approval at least 15 days before the exam session. The teacher will also evaluate the adaptations regarding the training objectives of teaching.
Office hours
See the website of Francesca Leonardi