B1795 - Service Business Models

Learning outcomes

At the end of the course students learn how to focus on service business models and service innovation strategies applied to business models. The class analyse how successful companies have reinvented their business models sometimes challenging common wisdom about strategic service management. The course also highlights business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.

Course contents

- The business model canvas

- Competitive Strategy: the Harvard school

- Competitive Strategy: the Resource-based view

- Networks, trust and economic gain

- Make or buy decisions

- Corporate Strategy

Readings/Bibliography

Collection of academic and business articles. The list of readings will be made available to students during the first lesson.

Teaching methods

Traditional lectures, analysis of cases, of magazine and journal articles.

Assessment methods

Written exam, with a multiple choice section and an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform

Group work finalized to prepare and present a business case

Exam grades can be refused.

Grades are defined as follows

• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent

Teaching tools

Traditional lectures, analysis of cases, reading of articles, videos.

Office hours

See the website of Umberto Lago