99177 - BUSINESS STRATEGY

Learning outcomes

At the end of the module, students: - develop an understaning of the most relevant models of company competitive analysis and strategy and are able to identify key factors for organizational performance; - know how to set up necessary actions to attain organizational goals in international markets.

Course contents

This course will enable you to understand the prominent concepts and theories of competitive and corporate strategy. The study of the core elements of strategic management will be combined with the development of the skillset to apply strategy models and tools to case studies from different industries, such as finance and banking arena, including the emergent fintech and digital companies. Students will have the chance to develop their collaborative skills in a role game as consultants to advise the management of a corporation.

Readings/Bibliography

Grant, R.M. (2018) Contemporary strategy analysis. Tenth edition. Hoboken, NJ: Wiley & Sons.

Chapters 1 to 12 (included)

Teaching methods

This course is offered in a blended mode with face-to-face and online lectures.

Thematic lectures will be combined with discussions of case studies and a group work, which will lead to a final submission and presentation of the group project work.

In the project work, small teams of students will work as consultants offering advice to the management of an organisation in a major industry.

Assessment methods

Attending students

Mid-course Quiz (30%):

• Slides (till the week before)
• Book chapters 1 - 5

Group work submission and presentation (70%):

• Slide deck submission
• Presentation
• Q&A with individual questions

Non-attending students

Written and/or oral exam:

• All slides
• Book chapters 1 – 12
• Application to case study shared on the day

Teaching tools

The course will consist of interactive lessons, discussion of case studies and media material, and group activities.

Office hours

See the website of Simone Massari

See the website of Manuel Cuomo