97311 - Acquisition of Management and Relational Skills

Learning outcomes

At the end of the course the student: - knows how to manage the pharmaceutical service in different working contexts; - is able to monitor pharmaceutical expenditure; - follows correct professional ethics; - possess relational and organizational skills in the management of the Pharmacy; - will be able to provide consultancy in the health field by acting as a link between the patient, the doctor and the health facilities.

Course contents

RELATIONAL SKILLS section

1. Areas and meanings of communication

2. Communication with oneself and with others

3. Communication within the working group

4. What and how the pharmacy communicates externally

5. Customer relations and one-to-one communication: the sale

6. One-to-all communication: marketing elements

7. Evolution of the pharmacy: services and communication



MANAGEMENT SKILLS section

1. the words of business economics

2. the pharmacy, between profession and business: organizational elements

3. costs and revenues: margins and economic equilibrium

4. the analysis of the break-even point

5. purchases, inventory and turnover ratios

6. income and expenses: the financial balance

7. the balance of the pharmacy: reading and elements of analysis

8. scenarios: the future of pharmacy

Readings/Bibliography

Giuseppe Salvato, Farmacisti di Successo, Koinè Comunicazione, 2012

Giuseppe Salvato, 100 Risposte per la tua Farmacia, Koinè Comunicazione, 2022

Giuseppe Salvato, Esperienze di controllo di gestione in Farmacia, Koinè Comunicazione, 2022

Giuseppe Salvato, Esperienze di relazione e vendita in Farmacia, Koiné Comunicazione, 2022

Teaching methods

frontal lessons

Assessment methods

multiple choice test. The exam does not provide a score, but the suitability

Teaching tools

Lecture notes, slides, text files made available by the teacher

Office hours

See the website of Giuseppe Salvato