- Docente: Luca Mulazzani
- Credits: 6
- SSD: AGR/01
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Marketing and Economics of the Agro-Industrial System (cod. 5833)
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from Sep 19, 2024 to Dec 12, 2024
Learning outcomes
At the end of the course the student: - Knows the concept of "business model", the tools to describe it and intervene to improve the functioning of an agricultural or agri-food company. - Knows the concepts and economic theory that underlie the processes of vertical and horizontal coordination and integration. - Is able to distinguish the different forms of existing contract, identify the types of clauses, associate the most suitable contractual forms to the different types of transactions. - Knows the history, the founding principles and the evolution of cooperation and associations in agriculture. - Will be able to define methods, tools and resources to identify and suggest the most suitable and effective forms of coordination or bargaining for specific case studies. - Knows the agricultural policy and the national and European legislative references at the basis of the various forms of associations (e.g. cooperatives; producer organizations - OP; consortia of PDO, PGI, etc.) - Is able to communicate adequately knowledge acquired with sufficient command of specific terminology.
Course contents
1. Objectives and aims of the course
Competitive markets and aggregation needs. Market failure.
2. Definition of Business Model. The Business Model Canvas as tool for the assessment of the firm and for the choice of growth and innovation strategies
3. Contract theory and new-institutional economy. Institutions and models of organization of the agri-food chain. Vertical integration in the agri-food chain: considerations and economic analysis.
4. Cooperative experience in Italy and its role in agriculture
Notes on the history of cooperation and agricultural cooperation in Italy. The cooperative enterprise in the modernization of Italian agriculture. the role of agricultural cooperation between the company and the market. Distinctive elements of cooperative enterprises and other corporate forms. Mutuality. The principles of the international alliance.
5. Management aspects of the cooperative enterprise
The members and the assembly in the cooperatives. Member-cooperative relations: contributions, valuation and settlement of contributions. Statutory bodies. Aspects of the economic and financial management of cooperatives
6. Application experiences and insights
Producers' organizations and the single CMO. Innovation, new forms of organization and integration of agricultural enterprises. Agri-food districts. Business networks.
Readings/Bibliography
Lessons' Power Points
ZAMAGNI S, ZAMAGNI V. (2008) La cooperazione. Il Mulino
Groenewegen J, Spithoven A, Van den Berg A. (2010). Institutional Economics. An Introduction. Palgrave Macmillan. Palgrave Macmillan
Teaching methods
Lectures from time to time are accompanied by case studies arising from solicitations collected in the sector press.
Excerices of experimental economics and behavioural economics.
Group work
Assessment methods
The knowledge of the topics presented in class and the verification of the acquired competences foresees an oral exam. The assessment also takes into account the skills of analysis and synthesis expressed, as well as the display skills The duration of the test is 30 minutes
The student has the possibility to opt for the presentation and discussion of an essay (work group), on the subject of his choice, elaborated that is discussed orally.
Teaching tools
All those available, informatic and traditional. Furthermore excercises of experimental economics will be realized, individually or in group.
Office hours
See the website of Luca Mulazzani
SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.