67007 - Analysis Methodologies (2) (LM)

Learning outcomes

The module explores the theoretical, methodological and applicative aspects of the semiotic discipline, following the work of the module Methodologies of Analysis (1). 

Course contents

The aim of the course is to deepen the application of the methodological tools of semiotics through textual analyses dedicated to contemporary topics, working on the boundaries of the discipline.

The course will have a workshop format, with presentation of analyses and active participation of the students.

In the first part of the lessons, the fundamental lines of the sociosemiotic approach will be introduced, while later on the course will acquire a monographic character, dedicated to the issue of identity, approached from a semiotic perspective. First with a general conceptual overview, and then in its various aspects (visual identities, social identities, digital identities, gender identities, narrative identities, brand identities, pop music icons), with an in-depth look at the re-emergence of interest in the ‘identity’ question from a social and political perspective.

One or more lessons will be dedicated to each of these questions, in order to provide the appropriate tools to identify an area of an in-depth study.

At the end of the lessons, the writing of a paper is contemplated: the topic will be identified among the areas dealt with in the lessons; for the drafting a constant methodological support will be provided, with home and classroom tests dedicated to case studies.

Readings/Bibliography

•   INTRODUCTORY PART
  

Landowski, Eric (1997), Présences de l'autre: essais de socio-sémiotique II, Presses Universitaires de France.

Marrone, Gianfranco (2001), Corpi sociali. Processi comunicativi e semiotica del testo. Torino, Einaudi.

Ricoeur, Paul (2020), Sé come un altro, Milano, Jaca Book.

 

• SEMIOTIC APPLICATIONS

Floch, Jean-Marie (1997), Identità visive: costruire l'identità a partire dai segni, Milano, FrancoAngeli.

Marrone, Gianfranco (2007), Il discorso di marca. Modelli semiotici per il branding, Bari, Laterza.

Marrone, Gianfranco (2022), Gustoso e saporito: introduzione al discorso gastronomico, Milano, Bompiani.

Spaziante, L. (2016), Icone pop. Identità e apparenze tra semiotica e musica, Milano, Bruno Mondadori.

 

•  INSIGHTS

Aime, Marco (2020), Classificare, separare, escludere. Razzismi e identità, Torino, Einaudi.

Lemma, Alessandra (2023), Le identità transgender, Milano, FrancoAngeli.

Demaria, Cristina, Tiralongo, Aura (2019), Teorie di genere. Femminismi e semiotica, Milano, Bompiani.

Moeller, Hans Georg & D’Ambrosio, Paul. J. (2022), Il tuo profilo e te. L’identità dopo l’autenticità, Milano, Mimesis.

Sciolla, Loredana (2007), Dimenticare l'identità o le concezioni riduzioniste dell'identità?: note sulle oscillazioni di un concetto. "Società degli individui", 29, pp. 33-45.

Spreafico, Andrea (2013), Identità individuale come immagine, "SocietàMutamentoPolitica", 4(8), pp. 77-97.

Teaching methods

The module includes lectures, encouraging presence and participation of students, as audiovisual materials will be shown during the lessons and collective analyzes will also be carried out.

 

Students with SLD or temporary or permanent disabilities. It is suggested that they get in touch as soon as possible with the relevant University office (https://site.unibo.it/studenti-con-disabilita-e-dsa/en) and with the lecturer in order to seek together the most effective strategies for following the lessons and/or preparing for the examination.

Assessment methods

The assessment takes place through a paper (individual, or collective with groups of max 4), focused on a theme and / or on a case study related to the areas addressed during the course, to be discussed in an oral interview.

This module does not provide different assessments for attending and non-attending students.

 

Students with SLD or temporary or permanent disabilities. It is necessary to contact the relevant University office (https://site.unibo.it/studenti-con-disabilita-e-dsa/en) with ample time in advance: the office will propose some adjustments, which must in any case be submitted 15 days in advance to the lecturer, who will assess the appropriateness of these in relation to the teaching objectives.

 

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EVALUATION CRITERIA

The ability to argue in a critical, in-depth and original way - quoting names and definitions - combined with the possession of an expressive mastery, which demonstrates the learning of a specific language, as well as the mastery of analytical tools, will be assessed overall with marks of excellent range (28 / 30L).

The mechanical and / or mnemonic knowledge of the subject, combined with poorly articulated synthesis and analysis skills and / or an incorrect use of specific language, will lead to evaluations of a good range (24/27).

Obvious training gaps and / or inappropriate language - while showing a set of minimal knowledge of the exam material - will lead to grades that, depending on the case, will exceed the sufficiency, or a little more (18/23).

Training gaps, inappropriate language, lack of orientation within the bibliographic materials offered during the course, inability to argue, will be evaluated below sufficiency.

Teaching tools

During the lectures, multimedia and digital equipment (PCs, audiovisuals, projectors, online teaching platforms) will be used according to the teaching needs.

Office hours

See the website of Lucio Spaziante