75930 - Corporate and Internationalization Strategies

Learning outcomes

The course aims to provide useful concepts and tools for the strategic analysis of business decisions. In particular the course focuses on corporate strategies (vertical integration and strategic alliances), the international strategies of firms, the globalisation of markets and the attractiveness of foreign markets, and the different entry modes of firms in international markets. The course will also focus on entrepreneurial processes.

Course contents

The course is composed of two modules.

Module 1 – International management

Globalization. National differences

International trade theory

Strategy and organization of international business

Entry strategy and strategic alliances

Export Management

Global production, outsourcing, backshoring

Global marketing and R&D

Module 2 Entrepreneurship (pure and corporate)

•Entrepreneurship and corporate entrepreneurialism

•Idea generation and evaluation

•Idea testing and experiments

•Lean Startup principles and business modeling

Readings/Bibliography

·      Hill C.W.L. (2023). International business, McGraw Hill. Capitoli 1-6, 13-19.

· For module 2 all material will be available on virtuale

Case studies and additional readings available in Virtuale at the beginning of the course.

Additional information about specific parts of the chapters that are not included in the program will be available on Virtuale at the beginning of the course.

 

Teaching methods

• Lectures, assignment questions to readings and cases, polls.
• Guest lectures (organized as seminars) on behalf of practitioners.
• Case studies developed with the active participation of the students and presentation and discussion of case studies by the students.

Assessment methods

For the exam in presence: written exam with structured open questions.

For online exams: oral exam on MS Teams.

The exam includes questions on critical discussion of theories, concept, tools and application to real or hypothetical cases.

The preparation to the exam requires deep knowledge of the theories, analytical concepts and applications included in the teaching materials and slides.

The mark will also consider the participation of students to project works, case studies, lab activities on business plan and presentations during the lectures.

There are no differences for Erasmus students.

It is possible to refuse the grade of the exam more than once.

Te grade will be assigned according to the following scale:

• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 with laude excellent

Teaching tools

We will use the following tools:

• Case studies
  
• Lecture slides
• Mentimeter
• electronic spreadsheets (xls)
• Openboard
• Other materials on the Virtuale platform
  

In case of online lectures:

• Microsoft Teams

Office hours

See the website of Paola Giuri

See the website of Antonio Giuliani