B1759 - TOPICS IN TOURISM ECONOMICS AND MANAGEMENT

Learning outcomes

At the end of the course the student can identify and evaluate the main topics of current research in the tourism field, from both the management and the economics perspective, this way developing autonomous ability in deepening the analysis through brief written essays.

Course contents

In 2024/25 a series of Seminars given by invited speakers will be organized in the first semester (between September and December 2024). Students should attend AT LEAST 15 hours of seminars. Attendance will be checked through identification and signature. Some of the seminars might be offered in online mode, according to the speakers' availability.

The Calendar will be published in due time in this page, as soon as the seminars will be defined. The preliminary programme is:

 

1. Friday, September 27, 14.30 - 16.30, Room Angherà 3: Francesca La Polla (TripAdvisor): Ota and job hunting in the online travel industry.

 

2. Wednesday, October 9, 15.00 - 18.00, Room Alberti 7: WELCOME CONFERENCE FOR FIRST YEAR TEaM STUDENTS: Sustainable cities, sustainable destinations

Speakers:

- Raffaele Laudani (Bologna City Counselor for Urban Planning): Sustainable cities: climate neutrality as a strategic goal for Bologna.

- Shirley Nieuwland (ParadiseFound.nl): Sustainable destinations: Urban tourism transitions and doughnut economics

- Leonardo Setti (University of Bologna): Solar Communities and Future Challenges

- Chiara Notarangelo (Sant'Anna Superior College, Pisa): Nothing is thrown away. Transform the hospital waste management through innovation, technology and creativity

 

3. Tuesday, October 15, 16-18, Room Alberti 7: Vanja Krajinovic (Zagreb University): Fostering local development through the implementation of creative tourism.

 

4. Thursday, October 17, 09-11, Room Alberti 9: Andrea Saayman (North-West University): Tourism Dynamics in a Low-Growth, High-Cost environment / Does Google analytics improve the prediction of tourism demand recovery?

 

5. Wednesday, November 6, 11-13, Room Alberti 9: Veronica Leoni (University of Balearic Islands): Tourism-led Gentrification: the short term rental impact on Urban Spaces.

 

6. Tuesday, November 12, 10-12, Room Angherà 3: Arianna Bauckneht (Booking.com): The Business model of Booking.com

 

7. Friday, November 22, 13-15, Room Alberti 9: Stefania Zadra (Trentino Marketing): Trentino Marketing - A successful case of Destination Management Organization

 

8. Friday, November 29, 14-16, Room Alberti 9: Alessandra Segantin (Patagonitana): Lost in formation. What does it take to be a mountain leader?

 

9. Tuesday, December 10, 14-16, Room Angherà 3: Antonio Paolo Russo (University Rovira i Virgili): Heritage and tourism: a controversial relationship, between place appropriation and co-construction

 

10. Friday, December 13, 13-16 and 16-19, Room Angherà 3: Federica Salvatori (Rome Business School): Leading the Way: Building Future Leaders in Tourism. (watch out! Both seminars have to be attended to have the hours recognized

 

Readings/Bibliography

Additional material suggested by the speakers will be uploaded in virtuale.unibo.it

Teaching methods

Seminars given by invited speakers, with discussion.

Assessment methods

To gain the 3 ECTS, students must:

• Attend AT LEAST 15 hours of seminars, chosen in the above list. Attendance is be checked through identification and signature.
• Write a short essay (between 3,000 and 5,000 words long) on one of the topics covered in the seminars. Students will have to independently find sources and reference material to prepare the essay, which will be uploaded on virtuale.unibo.it ("Short Essay" section) before December 19, 2024, 10:00h.
• Book the corresponding exam on Almaesami following the standard procedures normally set for the exams

Evaluation will be on a PASS / FAIL basis.

 

Teaching tools

Brain plugged-in, curiosity, participation

Office hours

See the website of Paolo Figini