67915 - Corporate Strategy

Learning outcomes

At the end of the course the student knows the fundamental concepts of the business strategy, as well as the determinants of the business development.

Course contents

Module 1 (Colucci)

• The concept of strategy and the basic framework for the strategic analysis
• The business definition
• Analysis of the company’s external factors: the competitive environment
• Analysis of the company’s internal factors: the company's resources and competences
  

 

Module 2 (Angelaccio)

• Seminar on sports sponsorships

Readings/Bibliography

• Dispensa Cappiello-Colucci: Economia e Gestione delle Imprese Sportive, 2023/24, Create McGraw-Hill. Chapters (in Italian): La definizione del business; Analisi di settore; Catena del valore e vantaggio competitivo (solo fino al paragrafo 5.2.2 incluso); Risorse e competenze.
• Handout provided by the instructor on the concept of strategy and the basic framework for the strategy analysis.

Teaching methods

• Lectures on the topics of the program.
• Discussion of case studies to apply the concepts provided in the lectures.

Assessment methods

There are no differences between attending and not attending students. The same examination methods apply to Erasmus students.

The exam includes: a compulsory written test, which assigns a maximum score of 30 points + laude, composed of "multiple choice" questions. Refer to Professor Cappiello's web page for details on the exam.

Mark scale:

<18 Fail.

18-23 Pass.

24-27 Good.

28-30 Distinction.

30 e lode Great Distinction.

Teaching tools

Slides.

Office hours

See the website of Mariachiara Colucci

See the website of Vittorio Angelaccio