90881 - Photography and Visual Culture

Learning outcomes

At the end of the course the student has historical and critical knowledge about the developments of visual arts and photography in the XX century; he is able to analyse and interpret the strategy of the world of the communication, especially for what is concerning Fashion system, in which photography plays a central role.

Course contents

• Origins and Theoretical and cultural contest around the birth of Fashion Photography
• Main authors and poetics of Fashion Photography
• The principal fashion magazines - The construction of the photographic myth for the fashion icons
• Memory, Voyeurism and Fiction between art and photography in fashion communication

 

 

Readings/Bibliography

1. C. Marra, Nelle ombre di un sogno. Storia e idee della fotografia di moda, Bruno Mondadori, Milano 2004
2. F. Muzzarelli, Moderne Icone di Moda. La costruzione fotografica del mito, Einaudi, Torino 2013.
3. . Muzzarelli, L'immagine del desiderio. Fotografia di moda tra arte e comunicazione, Bruno Mondadori, Milano 2009.
4. Pictures available on the elearning website for the recognition test (see below).

 

Teaching methods

Frontal lesson, reflection and comments about pictures and video

Assessment methods

Written Test

The test is based on 16 questions with 3 possible answers.

There are three typology of question:

- Recognition of the name of the authors of some pictures chosen from the database (see above).

- Questions about history of fashion photography and informations about poetics, protagonists and authors described in bibliography.

- Questions about the principal theoretical and critical issues about fashion photography analyzed in bibliography.

 

Teaching tools

Ppt and video

Office hours

See the website of Federica Muzzarelli