27874 - Multimedia Publishing (1) (2nd cycle)

Learning outcomes

By the end of this course students will know the main forms of the multimedia editorial product. In addition, they will acquire expertise in the organizational and implementation aspects underlying a multimedia publishing project; also by analysing distribution channels, forms of fruition and aspects of product's economic evaluation and marketing strategies.

Course contents

This course aims to introduce the fundamentals governing modern editorial production, focusing on the current transformations in the industry relating to the industrial and economic dynamics of digital civilization. Among the topics covered: analysis of traditional methods and procedures, current processes and transformations, new actors and production methods, techniques and issues of the editorial design, scenarios and perspectives of the usage and the consumption of digital media.

Some topics discussed in the theoretical part will be:

• History and culture of book production, features and dynamics of the Italian market, an overview of the international context; features, structures and processes of modern printing publishing, in terms of cultural practice and industrial activity.

• Digital publishing and new reading industry: scenarios of production, marketing, distribution and consumption. State of communication technologies and synthesis of current trends. Evolution of competitive and consumption dynamics. Social, market and book-specific trends. Digital Media techniques and tools, offline and online multimedia production, e-books and applications, formats and devices.

• Criteria, theories and techniques of editorial design, processes and processing phases: from strategic analysis to conception, from implementation to distribution. Forms and tools for managing a hypermedia project such as features, skills, and resources. Evolution and creation of new editorial business models.

- The phenomenon of self-publishing.

- Transformation of communication processes and book promotion in digital context

- Typologies, techniques and tools applied to multimedia, hypertextuality and interactivity; Interface design solutions (publishing web and apps) and displaying information.

Readings/Bibliography

The program of readings for the exam includes three books:

1. M.T. Lupia-M. Tavosanis-V. Gervasi, Editoria digitale, Torino, UTET, 2011;

2. A. Anichini, Digital writing: nel laboratorio della scrittura,
Santarcangelo di Romagna, Maggioli, 2014

3. G. Roncaglia, La quarta rivoluzione, Roma-Bari, Laterza, 2010.

Office hours

See the website of Ottavio Di Brizzi