- Docente: Edoardo Mollona
- Credits: 6
- SSD: SECS-P/07
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
-
Corso:
Second cycle degree programme (LM) in
Cinema, Television and Multimedia Production (cod. 0966)
Also valid for First cycle degree programme (L) in Information Science for Management (cod. 8014)
First cycle degree programme (L) in Computer Science (cod. 8009)
Learning outcomes
The course provides appropriate tools to deal with the analysis of
competitive arenas and to capture rationale of corporate and
business strategy.
Course contents
- What is 'strategy'?
- How do we evaluate firm's strategy? Economic Value Added and
Discounted Cash Flow.
COMPETITIVE STRATEGY:
- Analysis of industry structure and segmentation.
- Analysis of competitive advantage: Cost leadership &
Differentiation strategies.
- Dynamics of industries.
- Technology and innovation strategies.
- Resource and competence-based view of the firm.
Readings/Bibliography
Teaching material:
Grant, R. M. Contemporary Strategy Analysis, III° ed,
Blackwell, 1998.
Further readings:
Brembilla, P. e Mollona, E. GAME OF STRATEGY. Analisi strategica del settore delle serie TV nell’industria televisiva statunitense. G. Giappichelli Editore: Torino, 2015.
Porter, M. E., Il Vantaggio Competitivo, Milano: Edizioni di Comunità, 1987.
Milgrom, P. e J. Roberts, Economics, Organizations &
Management, Prentice Hall, 1992.
La Bella, A. e E. Battistoni, Economia e Organizzazione Aziendale,
APOGEO, 2005.
Anthony. R. N., Breitner, L. K., Macrì, D. M., Il bilancio,
McGraw-Hill Italia: Milano, 2004.
Di Martino, S. e C. Parolini, Scelte di Economia Aziendale,
Il Mulino, 1998.
Teaching methods
Lectures.
Assessment methods
The assessment is based on a written examination.
The assessment addresses:
1) students' understanding of the concept of 'competitive
strategy';
2) students' ability to evaluate a firm's competitive
strategy;
3 students' ability to define a competitive strategy.
Specifically, the objects of the assessment are the
following:
- Knowledge of the evaluation methods of a firm's competitive
strategy
- Knowledge of industry analysis.
- Knowledge of strategic positioning.
- Knowledge of resource and capability analysis.
- Fundamentals of technology strategy.
The students enrolled in the programme Laurea Magistrale in Cinema, Televisione e Produzione Multimediale (CITEM) will apply for a 6 credit test. This test will be soley based on the following material:
Brembilla, P. e Mollona, E. GAME OF STRATEGY. Analisi strategica del settore delle serie TV nell’industria televisiva statunitense. G. Giappichelli Editore: Torino, 2015.
Office hours
See the website of Edoardo Mollona