- Docente: Veronica Innocenti
- Credits: 6
- SSD: L-ART/06
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Cinema, Television and Multimedia Production (cod. 0966)
Readings/Bibliography
- Course handouts available through Flipboard (https://flipboard.com/)
- G. Celata, F. Caruso, Cinema. Industria e marketing, Milano, Guerini 2003
- J. Berger, Contagioso. Perché un'idea e un prodotto hanno successo e si diffondono, Milano, Sperling & Kupfer, 2015
For those not attending classes:
- W.M. Pride, O.C. Ferrell, marketing, Milano, Egea 2006 (solo i capitoli 1,2, 4, 7, 10,12 e 16)
Teaching methods
Power point slides, screenings, meetings with experts and professionals
Assessment methods
Long essay on a subject that needs to be discussed in advance (even by e-mail) with Dr. Innocenti and has to be turned in 7 days before the exam date. Essays without notes and bibliography will be considered as unsatisfactory.
Office hours
See the website of Veronica Innocenti