65840 - Farm Organization and Marketing

Learning outcomes

After completing this module students will be able to evaluate the theoretical application in the field of economy and quality management in production processes and products. In particular, the student is able to apply tools of economic evaluation, analyze consumption habits and  consumers behavior.

Course contents

Analysis of the agricultural sector;

Analysis of the demand;
Tools for the product differentiation (product life cycle, collective marks, etc. ...);

Consumer behavior;

Readings/Bibliography

Lecture notes and slide

P. Kottler, K.L. Keller "Marketing Management"

Assessment methods

the checking procedures will be agreed with the students themselves during the year.

For those who do not follow the lessons will have to do an oral exam

Office hours

See the website of Felice Adinolfi