- Docente: Margherita Fort
- Credits: 5
- SSD: SECS-P/05
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Economics and Marketing (cod. 0338)
Learning outcomes
The course introduces students to specific statistical tools useful
for examining consumer choices. These tools can be exploited to
assess the impact of specific marketing actions as well as
the effect of observed characteristics of individuals on specific
consumption choices.
Students will learn the basic skills to perform empirical work
using the software GRETL (free, open-source sooftware that can
be dowloaded from http://gretl.sourceforge.net/index.html),
via laboratory sessions.
Course contents
See http://www2.dse.unibo.it/fort/ita/teachingCLEM.html (the content list is currently only available in italian; if you are interested in more details of the course, please do not hesitate to contact the course tutor at margherita.fort@unibo.it)
Readings/Bibliography
Reference Textbook: from Verbeek (2004) A Guide To Modern Econometrics only
chapter 1, 2
(excluding sections 2.1.3-2.1.4, 2.3.3, 2.5.5, 2.7, 2.8.1),
chapter 3 (excluding section 3.5), chapter 4 (only section 4.1,
4.4, 4.7), chapter 6 (excluding sections 6.3, 6.4; solo cenni del
6.2), chapter 7 (excluding section 7.1.6, 7.2.3, 7.3-7.8).
Further readings
Paap e Franses (2001) Quantitative Methods in Marketin Research.
Stock and Watson Introduction to Econometrics
Greene (2003) Econometric Analysis
Teaching methods
Seminars and laboratory sessions.
Web-based weekly tests.
Assessment methods
Written exam (1 hour).
Additional details for foreign students available upon request. Please contact: margherita.fort@unibo.it
Teaching tools
Use of slides and blackboard.
Laboratory session.
Homeworks (optional).
Links to further information
http://www2.dse.unibo.it/fort/ita/teachingCLEM.html
Office hours
See the website of Margherita Fort