Marcello M. Mariani

Marcello Mariani is Professor of Management, Entrepreneurship, Innovation and Marketing. His research interests revolve around digital transformation of business, the antecedents and business outcomes of Industry 4.0 technologies (including Big Data, Analytics, Artificial Intelligence, Internet of Things, robots), digital business models and digital entrepreneurship, eWOM, customer satisfaction, consumer behavior, inter-organizational relationships, performance measurement. He is well versed in quantitative, qualitative and mixed methods. His research has been published in leading academic journals. He has authored almost 200 publications, including more than 110 journal articles, 6 books, 20 book chapters, and more than 100 conference papers.